July 14, 2018

Foundation Series - Review of W3ll People Bio Tint Multi-Action Moisturizer SPF 30 & Alima Pure Satin Matte Foundation

Today I'll be revealing, for the first time, my bare face online[!] and taking a look at two very popular foundation options in the clean beauty world - Well People's Bio Tint Multi-Action Moisturizer SPF 30 & Alima Pure's Satin Matte Foundation. 

W3ll People - Bio Tint - Liquid Foundation

I am all for saving time and simplifying my beauty routine in the morning and I appreciate that these three-in-one hybrid products [like W3ll People's Bio Tint and Beautycounter's Dew Skin] 1. moisturizes, 2. sunscreens, and 3. evens out complexion - to hydrate, protect and beautify the skin!

I love W3ll People's mission to create high quality cosmetics without using harmful chemicals found in conventional makeup brands. The majority of their ingredients are plant based/organic and they offer their non-toxic, high quality products for a reasonable price. Many of their items online can be easily found at local Targets and they have several different foundation options to choose from - loose powder, stick, and liquid - depending on your preference.

In the 2 photos above, I'm wearing the Bio Tint in the lightest color [fair] only on the left half of my face. 

Performance: This liquid foundation did a good job of covering up blemishes, evening out redness and creating a smooth canvas for the rest of my makeup. You can still see the glow of my natural skin, along with beauty marks and freckles, giving my face a "naturally" flawless look. As the day went on, as is the case with most foundations, I noticed the Bio Tint settling into my smile lines. Perhaps I smile too much!? hehe. This is definitely not a deal breaker though - I did a quick touch-up at around 3pm and it was fine for the rest of the day.

Experience: The application was very easy and took me less than two minutes - I used my fingers to spread the product all over my face and stippled a little to get rid of streaks. Perhaps because of the sunscreen element, Well People's formula seemed heavier than a CC or a BB cream but, on the upside, the coverage seemed fuller as well. A huge plus, for me personally, is that Bio Tint is not heavily fragranced. Instead, it has a slight sweet and floral-y smell that dissipates quickly.

Color Matching: I recommend this foundation to be tried by those of you with a more neutral undertone. As a gal with yellowish undertones, "fair" wasn't the perfect color match for me. But the color seemed to adjust to my skin as the foundation gracefully faded away throughout the day. FYI, I didn't notice much oxidizing either.

Alima Pure - Satin Matte - Loose Powder Foundation

As a disclaimer - I primarily use and prefer most liquid foundations over powders. For several reasons, details which I'll go into another time, and especially for mature/aging skin, I've found that powders are drying, settle into the creases of my face [accentuating my wrinkles] and tend to get cakey as I layer other contour/blush/eyeshadow products on top. But with that being said, with some buffing action and misting with rosewater at the end to blend and meld the powders onto my skin, the Alima Pure foundation performed above my expectations. 

I'm wearing Alima Pure's Satin Matte Foundation in the shade Fair only on the right half of my face. The powder is slightly mattifying. 

With only five ingredients - Mica, Titanium Dioxide, Zinc Oxide, and Iron Oxides, this foundation is truly "crafted from minimal ingredients for maximum impact" and has one of the safest ratings on EWG. 100% natural and entirely mineral based, its hypoallergenic ingredients are free of fragrance, parabens, sulfates and synthetic dyes. If you prefer powder based foundations - this one is a great option to try.

Performance: It did a good job of evening out surface tones and providing a smooth canvas while letting my natural freckles peep through. Regretfully, this powder did not look great as more layers of foundation were added for fuller coverage - the powder enlarged the appearance of pores especially around the edges of my nose and started caking in the space between my eyebrows. On the bright side - on my normal to combination skin - the powder formula stayed on my face all day long and didn't settle into my wrinkles - a big bonus.

Experience: In general, working with loose powder takes a little more patience. It can get messy and it takes some elbow grease to buff the powder into the face for a more natural looking skin texture. Fortunately, this powder feels slightly sticky [in a good way] and makes the process much easier. The container the powder comes in lends itself to a more streamlined experience and it took about four minutes to apply the foundation for a full-coverage look.

Alima Pure Satin Matte Foundation

Color Matching: The wonderful thing about Alima Pure's Satin Foundation is that you have 45 shade options to choose from! It took some guesswork and trying out sample sizes but in the end the color I landed on - Warm 2 - blends flawlessly into my neckline. 

Sometimes my girlfriends and I joke that the true test of a good foundation is to see if your significant other will go in to kiss your cheeks without hesitation. So far, the Well People and Beautycounter's foundations have scored better in that regard and so I'll be sticking with those as my daily go-tos!

Also, if you have't already, take a look at Beautycounter's safe and clean options for foundation!

All images © 2018 Grace Song Photography

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